Mashable has an excellent profile of five of the top social media marketing professionals. From the article:
” Within this space, a small set of leaders are paving the way for how businesses are using social tools. Whether they are reimagining platforms or creating new tool for analyzing data, these visionaries are steering the way towards innovation.”
Social Media Marketing is going to skyrocket in 2011. Here are some predictions:
Advertising Age ” Once that difference is clear, we can start to understand why communities of interest monetize more easily than social networks. A community of interest platform is so supportive of e-commerce because buying is a natural way we share our interests within our community.”
Click Through ” Now, as budget freezes start to thaw, it’s time for them to consider how to integrate social media functionality (for example, incorporating the power of Facebook comment boxes onsite to provide a feedback loop for consumers) onto their main site. Sites will become a hub to aggregate and explain activity on social networks, and add long-form value.”
Click Through Part 2 ” Brand owners will want to track sentiment and mentions on social networks. Measurement won’t get ’solved’ as it isn’t a single problem, and it needn’t be a problem at all if you first determine what the goals of any activity are upfront, then decide on metrics.”
Fast Company “ In 2011, those brands that truly embrace “social content generation” will build themselves a kingdom. The connections between brand, art or skill and visual communications in a socially connected world can create powerfully authentic appeal for brands. “
ComScore ” Our 2011 briefings cover 111 social media trends while busting some social media myths in the process. We include dates for each installment’s release on one of our blogs.”
B2C Marketing Insider ” Consumers fear a lack of privacy online, an idea that already doesn’t exist, and never will, and government may over-react. Curbing publishers’ ability to track and understand consumers could hurt online marketing as a whole. When it comes to measuring results, we may be pushed away from strict metrics and be forced to use the same guestimates we already do for traditional media.”
B2C Marketing Insider (5 social media marketing predictions for 2011) ” The real opportunity for the social graph to bring social elements to an existing website – allowing a brand to pull the best and most useful information and relaitonships from Facebook and other sites to their own site. “
B2C Marketing Insider (Turn your Corporate Website into a Social Media Hub) ” 93 percent of people active in social media say they expect companies to have a presence in social media and networking sites and 85 percent of them want the companies to communicate and interact with them on those sites.”
Mashable (2011 predictions for the PR Agency) ” The recent social revolution changed the game again. Our social networks have taken on the role of crowdsourced news editors. Instead of going directly to websites to scan for news, we frequently only see bite-sized news headlines that have been posted or retweeted by our trusted sources. When we do go directly to a site, we’re now relying more on news aggregators such as TechMeme, or getting the scoop on what’s trending from sites such as Tweetbeat.”
MinyanVille ” So rather than wipe the egg off my face this time next year, I’ve compiled the predictions that I found to be the most intriguing — however likely or unlikely they may be.”
Stuff.co.nz ” The idea is simple: Instapaper reformats web pages into very readable text-only versions and stores them offline. Instapaper now has competition from Read It Later, and both benefit from curation sites like Give Me Something to Read and Longform.org. Distillation (the dumbing-down of web pages) and a logical division of labor (harvest now, process later) played a part. “
CMS Critic ” Context provides an understanding of the content consumer, and her unique set of circumstances. With context, you can match the right content, at the right moment of opportunity to encourage, support, or persuade the visitor to take action. “
BusinessNewsDaily (50 predictions from various industry experts) ” All signs are pointing toward a multicultural Web. By 2015, a billion people in BRIC countries [Brazil, Russia, India and China] will be using PCs. Thus, 2011 will mark the year that businesses either adapt to these changes or get left woefully behind.
— Swamy Viswanathan of Language Weaver
VentureBeat ” Today, Facebook and other social channels are becoming the way people interact with the larger world around them –- and brand marketers are going to make sure they’re not too late to the party.”
eMarketer ” Email and social will continue to get closer as more marketers integrate the two channels with each other. More than a quarter of respondents said they had already formulated and implemented a strategy for making email and social work together, and another 43% plan to make efforts toward integration in 2011, though some are more prepared than others.”
Technorati ( 3 social media anti-predictions ) ” The only way Twitter will make money is if they close the network and charge for premium accounts. However, it won’t work. It would be like if Google was going to start charging consumers to use their search functionality.”
Social Media B2B (about a dozen separate list of 2011 predictions) “ Marketers should be able to understand what their audience’s preferences are and must be able to cater to each and every one of them in a flexible way. There would be a surge in ‘device-neutral’ content, those that can be consumed from mobile devices to the traditional desktop computers, because re-purposing simply takes lots of effort and money. “
eConsultancy ” I think location + social media will be bigger in 2011. It started in 2010 and Facebook Places will no doubt help accelerate things. But it’s clear how live events (location) and social media can combine very powerfully, just as it’s clear how coupons, group buying and location can combine. “
Straight Talk by Ted Rubin ” Google will acquire Twitter, and pay whatever it takes to grab a valuable piece of the social marketing landscape, and FourSquare, et al will disappear as geotargeting will become more of a proactive medium controlled by those who really know where you are and what you are doing. “
Another video about the growth of social media in 2010 by Box Hill Institute with a slightly Australian perspective.
A bit dated, but still interesting video of the (ongoing) growth and impact of social media from Social Media Energy.
ReadWriteWeb has an article discussing how real-time communications really took off in 2010 and why the web will become even more real-time based in 2011. From the article:
” It’s because of companies like Google that “real-time” is quickly becoming a term that describes our standard expectations, not the mind-expanding future of the Web that it once was.”
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Web2.0 Journal interviews Chris Garrett and Pam Brossman about their thoughts on social media marketing in 2010. From the article:
” For Businesses, I strongly suggest using much more visual and auditory media in their communication, marketing and product range in 2010 and beyond and start hanging out where their target market is. Social media is not a fad and for those who thought it was, you have a lot of catching up to do.”
– Pam Brossman
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PBS MediaShift provides a very good video where marketers from various organizations discuss how they are utilizing social media tools such as Twitter to spread their messages and engage audiences.
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Social Media Blogger Louis Gray discusses some important tips for social media marketing.
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TechCrunch has a very informational article about how the marketing team(s) behind the film Avatar successfully leveraged social media including Facebook, Twitter, Myspace, Adobe Air and widgets to promote the movie before its humongous release. From the article:
” Facebook’s updated Page features make it the place to be for brands seeking exposure. The site allows brands to push updates to fans. Those fans see the updates in their personal news feeds, and they can then share them with others, just like on Twitter “
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1to1 Media provides a good article by Gabe Dennison, Product Marketing Manager at Demand Media. Topics discussed include the importance of understanding audience, choosing the right mix of social technology and the critical importance of measurement metrics. From the article:
” Ultimately, social media is still an emerging tool in a marketer’s arsenal. That social media enables organizations to have a more open relationship with their customers is indisputable—and that is a good thing. Over time social media efforts will, if executed properly, lead to better business results.”
ClickZ Media offers 7 Top Online Marketing Trends for 2010 from Heidi Cohen, President of Riverside Marketing Strategies. From the article:
” As the market continues to evolve, companies move away from a knee jerk, “We need a Facebook page” reaction to making an ongoing investment in staff, marketing, and related systems for listening, tracking, and participating to ensure you’re in tune with the members of the appropriate communities. Developing advocates and enhancing their reach to attract new prospects are the areas where companies should focus their efforts.”
Practical ecommerce provides an article discussing tips for scaling back time, while boosting profitability. From the article:
” Add a “blog tab” on your own site. Use one page in your website to add new content that’s straight from the horse’s mouth, and allow for comments directly from your readers”
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Social Marketing Daily 