Wireless Week makes 8 predictions about iPhone apps in 2010, including developers moving to other platforms such as Android and Pre, the growing importance of Marketing your App and Widgets make a comeback. From the article:
” Electronic Arts, THQ, Digital Chocolate and other “big” game developers already intuitively understand the importance of marketing. They don’t build an app and expect everyone to just buy it – they heavily promote it. Developers, publishers and brand owners will discover that you need a sizable promotion budget to rise above the noise.