Social Media Marketing and SEO

iMedia Connection has a very good article about how to integrate social media marketing with SEO tactics to strengthen digital marketing campaigns. From the article:

” At first glance, there isn’t an obvious connection between social media and SEO. Social media stimulates off-site conversation and interaction, whereas search engine optimization aims to pull traffic to a website. That being said, social media does impact SEO efforts, especially in the area of link building.”

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