10 Steps for integrating Social Media into your Business

Mashable has an excellent article by Brian Solis about how businesses can integrate social media marketing and communications into their business activities effectively. From the article:

” Social media personifies companies. It allows us to see who it is we’re hoping to reach, and what motivates them. Listening and observing is not enough. The ability to truly understand someone, their challenges, objectives, options, and experiences allows us to better connect with them. ”

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