Social Marketing Metrics

Mashable provides an articled by Prashant Suryakumar  entitled, “New Metrics for Social Marketing.”  From the article:

” Behavioral targeting dramatically changed with online advertising, and now social media can take this effectiveness to new heights. Activity-based segmentation is far different from traditional demographic segmentation, and this is typically driven by a difference between the purchasers and the consumers of a product. “

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