Category Archives: video

Five “Must Read” Social Media Marketing reports

Lee Odden from Top Rank Marketing has a list of 5 Social Media marketing reports provided on their blog

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Meet 5 Social Marketing Guru’s

Mashable has an excellent profile of five of the top social media marketing professionals. From the article:

” Within this space, a small set of leaders are paving the way for how businesses are using social tools. Whether they are reimagining platforms or creating new tool for analyzing data, these visionaries are steering the way towards innovation.”

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Social Marketing Metrics

Mashable provides an articled by Prashant Suryakumar  entitled, “New Metrics for Social Marketing.”  From the article:

” Behavioral targeting dramatically changed with online advertising, and now social media can take this effectiveness to new heights. Activity-based segmentation is far different from traditional demographic segmentation, and this is typically driven by a difference between the purchasers and the consumers of a product. “

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23 Web tools for Small Business

Mashable has a good article about 23 freee web applications small businesses can utilize to increase productivity. List includes 8 social media marketing resources. From the article:

” One of the categories SMBs ask for the most help with is social media. You need to quickly and easily keep an eye on what people are saying about you; more importantly, you need to participate in the social media conversation yourself, without drowning hours upon endless hours bouncing around various websites.”

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Social Media Revolution Part 2

Another video about the growth of social media in 2010 by Box Hill Institute with a slightly Australian perspective.

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Social Media Revolution 2010

A bit dated, but still interesting video of the (ongoing) growth and impact of social media from Social Media Energy.

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