1to1 Media provides a good article by Gabe Dennison, Product Marketing Manager at Demand Media. Topics discussed include the importance of understanding audience, choosing the right mix of social technology and the critical importance of measurement metrics. From the article:
” Ultimately, social media is still an emerging tool in a marketer’s arsenal. That social media enables organizations to have a more open relationship with their customers is indisputable—and that is a good thing. Over time social media efforts will, if executed properly, lead to better business results.”
ClickZ Media offers 7 Top Online Marketing Trends for 2010 from Heidi Cohen, President of Riverside Marketing Strategies. From the article:
” As the market continues to evolve, companies move away from a knee jerk, “We need a Facebook page” reaction to making an ongoing investment in staff, marketing, and related systems for listening, tracking, and participating to ensure you’re in tune with the members of the appropriate communities. Developing advocates and enhancing their reach to attract new prospects are the areas where companies should focus their efforts.”
Practical ecommerce provides an article discussing tips for scaling back time, while boosting profitability. From the article:
” Add a “blog tab” on your own site. Use one page in your website to add new content that’s straight from the horse’s mouth, and allow for comments directly from your readers”
Social Marketing Daily 